Resume

Professional Summary

• Big picture thinker, asks what is best for the organization then creates a vision to develop and execute strategies to meet goals
• Relationship oriented, connects on a level that inspires trust
• Supportive and fair leader who is also firm and assertive when needed
• Hard worker devoted to her colleagues who does every job to the best of her ability
• Inclusive team player with strong interpersonal skills sees and values others’ perspectives

Professional Experience

Executive Director, Memphis Farmers Market
Memphis, TN | March 2018 – Present

• Plans and implements policies and objectives to operate a 33 week vendor driven farmers market
• Overseas and manages fundraising events with revenue growth of more than 25% from previous years
• Fosters key, enduring relationships with local non-profit organizations, businesses and other community stakeholders

Assistant Director, Carbondale Main Street
Carbondale, IL | August 2015 – March 2018

• Spearhead the development of new training procedures and provide supervision, training and coaching for new employees and interns
• Coordinate multiple large-scale events each year and design successful standard operating procedures
• Manage multiple social media platforms and create vibrant, weekly promotional films, as well as managing web content and marketing material for events
• Grew Carbondale Main Street’s reach an impact through business development, fundraising, special events, networking and social media campaigns
• Assisted the Executive Director with budgeting and developing short and long-range plans

Marketing Manager, Dave’s Ultimate Automotive
Austin, TX | June 2012 – July 2013

• Created and executed effective marketing strategies and coordinated public relations including press releases, social media management and organizational branding

Sales Representative and Marketing Specialist, Thomas Publishing
Carbondale, IL | August 2011 – March 2012

• Generated over $8000 in revenue by spearheading the launch of two key publications
• Managed and maintained confidential client records
• Prepared and delivered sales presentations to new and existing customers showcasing how specific types of advertising would help promote their products and services
• Collaborated with creative department to custom-design and develop advertisements for clients

Friday Night Fair Coordinator, Carbondale Main Street
Carbondale, IL | January 2011 – March 2012

• Supervised teams of volunteers in event preparation and execution
• Worked with sponsors and organizing committees to plan the scope and format of events

Hospitality Experience

Wine & Spirits Demonstrator, Only the Best Models
Carbondale, IL | June 2016 – March 2018

• Provide bespoke demonstrations and manage marketing strategies within this fast-paced area of the hospitality industry.

Server & Bartender, Winebelly Austin
Austin, TX | July 2013 – April 2015

• Developed dynamic training programs to coach and mentor new employees about all aspects of the service industry, from guest relations to health and safety, marketing and working under pressure.
• Actively researched and attended  wine education opportunities.

Server & Bartender, Global Gourmet
Carbondale, IL | July 2010 – August 2011

• Provided fast, friendly, professional service to all guests.
• Kept up to date with changing food and wine menus to assist guests in ordering.

Community Involvement

Board of Directors, Keep Carbondale Beautiful
Carbondale, IL | November 2015 – March 2018

• Handled event and marketing photography and oversees graphic design work
• Advised Executive Director on social media strategy and techniques

Planning Committee Member, The Women’s Center
Carbondale, IL | February 2016

• Coordinated with committee members to gather donations
• Assisted with live auction at the event

Marketing & Outreach Lead Volunteer, Ten Thousand Villages of Austin
Austin TX | January 2013 – August 2015

• Fostered key, enduring relationships with local, non-profit organizations and businesses
• Fulfilled sponsorship requests by researching and approaching potential donors
• Handled effective marketing strategies and coordinated public relations including press releases, social media management and in-store branding
• Organized hugely successful, exciting fundraising events and award ceremonies

Communications Chair, Board of Directors, Public Relations Society of Austin
Austin TX | July 2012 – August 2015

• Coordinated crucial monthly networking events that increased our community profile and brought in greater sponsorship
• Managed all social media platforms for the Southwest District Conference, 2013
• Organized and tasked relevant teams with release of press materials

Service Immersion, Childreach International
Carbondale, IL | July 2010 – January 2011

• Coordinated group fundraising projects and events
• Traveled to Cache Catta, Peru to plant over 500 fruit trees

Member, American Marketing Association
Carbondale, IL |June 2010 – December 2011

Education

Southern Illinois University of Carbondale | Carbondale, IL
Bachelor of Science in Journalism
Minors: Psychology & Marketing
Graduation: 2011

Grant Writing USA | St. Louis, Missouri
Certificate of Completion: 2016

Midwest Community Development Institute | Moline, Illinois
Certificates for Years One and Two: 2015 and 2016 

Court of Master Sommeliers | Little Rock, Arkansas
Level One Sommelier: 2017